Lincoln Retaliates With New Vehicle Launches

Lincoln aspires to become America's luxury vehicle. This goal is bolstered by launching the largest launch of redesigned and brand new cars in the history of Lincoln. "We've got four major launches within four months," says Thomas Grill, Lincoln brand manager. "The MKZ and Navigator are already at dealers,Research and segmentation analysis shows that the Lincoln customer as being a person who has worked hard and earned a reward in the form of a luxury vehicle," Grill adds. "In a sense, it's kind of a cycle. The person takes advantage of opportunities in life, earns a reward which in turn makes them seek out further opportunities." followed by the MKX crossover and the all-new Navigator L extended length model. What's just as important is that our consumers will be very aware of thes.used to be the luxury cars of choice in North America. In fact the former was once the best-selling luxury brand in America. Unfortunately, the crown was stolen by other successful luxury brands. Now, the automaker is making up for the lost time and is taking vital enhancements of its auto parts to create a big wave in the auto industry.